Your
Creative Tech Partner
johanna
Open to opportunitiesYour
Paris, France --°C
i work with teams and passionate people to bring ideas to life through design and code. my past roles taught me to work across both strategy and production. i also care a lot about craft and i bring a visual sensibility shaped by curiosity and years of travel. if you want to create things that look good, work well and feel right, let’s connect.
Portfolio
Recent work
Yellow
Team Learning
I was too busy shipping to build a portfolio… More coming soon ✨
What I bring
Taste. Range. Ownership.
Strategy & Creative Direction
I help brands, products and people clarify what they stand for, how they should be positioned and how to express it.
- Positioning
- Creative direction
- Product strategy
- Visual identity
Product Management
Product, design and technology influence each other. I work across them, so ideas don’t get lost somewhere between the brief, Figma and production.
- Product design
- Design systems
- Digital experiences
- Technical thinking
Product Builder
I like ideas that make it into the real world.I prototype, design, code and ship, which means we can test faster and make decisions based on something tangible.
- Websites & landing pages
- MVPs & product experiments
- Interactive prototypes
- AI-powered workflows
Me + You
Call me when…
-
You have a strong idea, but it’s still blurry.
I can help give it shape, position it and make it tangible.
-
Your product works, but something still feels off.
The problem might be UX, positioning, visual consistency or the product itself. Usually, they’re connected.
-
You need to move before you can build a full team.
I can go from idea to prototype or production without waiting for three different specialists.
-
Design and development keep losing things in translation.
I understand both sides and can work directly between them.
-
Your company has grown faster than its brand or product.
I can help reconnect the pieces and create a clearer, more coherent experience.
-
You need a senior pair of hands, not another layer of management.
Someone who can think with you, challenge the brief and then get to work.
How I work
Less process. More principles.
-
Start with the real problem
A brief is a starting point, not the answer.
-
Make it simpler
Adding things is easy. Finding what can disappear without losing the idea is usually harder, and much more useful.
-
Make things tangible early
A prototype usually teaches us more than another hour discussing hypotheticals.
-
Care about the last 10%
Details are often what separate something that merely works from something people remember.
-
Leave room to change
Good work is rarely linear. You make something. Look at it. Learn. Remove things. Try again.
Everyday stack
Tools I love
- Figma
- Notion
- Claude
- n8n
Background
I started with code
I originally trained and worked as an engineer. But the longer I spent building products, the more interested I became in the questions that came before the code.
That gradually took me from engineering into product, UX, design and creative direction. 15+ years later, I still like working across all of them.
Because problems rarely fit neatly inside one job description.
View my LinkedIn
engineer
creator
entrepreneur